The story behind the soulcatcher
A ‘soulcatcher’ is a sacred healing artifact of the Haida, Tlingit and Tsimshian nations of the Pacific Northwest.
Its use stemmed from the belief that illness was the result of the soul being separated from a person’s physical body
To cure the patient, the shaman would wear the soulcatcher as an amulet and travel to the spirit world. Once the errant soul was located, the shaman would "suck" the wayward soul into the hollow tube and lock it in by plugging the ends with cedar bark. The soul would then be "blown" back into the patient, reuniting body and soul.
It is a beautiful metaphor for our life’s mission: blowing soul and clarity back into organizations.
We envision a world where each organization reveals an authentic, meaningful identity, capable of uniting its teams and standing out in its sector over the long term.
Our mission is to support our clients to clarify their organizational identity, by ensuring a deep alignment between this identity, their internal culture and their employees.
A broader lens, a deeper impact
Our excellence draws its source from the principle of consilience, a concept introduced by biologist Edward O. Wilson in 1998, which designates the convergence of knowledge from different disciplines for a more detailed and holistic understanding of the world.
By crossing our fields of predilection such as sociology, social psychology, strategic management and organizational communication, we combine these perspectives to shed light on the complex dynamics that shape your identity.
We accompany all organizations, regardless of their sector, on a journey of discovery of their organizational identity. We also work closely with communication agencies, HR and change management consultants, and leadership coaches to lay the robust identity foundations necessary in accompanying their clients.
What drives us
Jasper Donker van Heel
I come from a family that has travelled extensively for generations, driven by insatiable curiosity. Some of these forefathers settled in the East Indies, the former Dutch colonial state. Most, but not all my family members were fortunate enough to survive the concentration camps the Japanese set-up during World War II as they dismantled the Dutch colony.
My father was one of them. I was coming of age when he passed away realizing he had never shared any of the family stories nor his own because of the trauma he experienced during the war.
That led to a quest to uncover and piece together my own identity. And has since become my purpose in life to help the companies we encounter reconnect with their identity.
Two things have led me to this unique line of work. A chance encounter with Jan Ardui in 2008 and his mentorship over the years. This has been instrumental in understanding and applying systemic presence, the art of patterning, the modelling of excellence and the ethos of being a humble authority to the field of organizational identity.
I also happen to be born with the trait of sensory-processing sensitivity. It’s a gift that enables us to pick up subtle cues, nuances and patterns most people won’t notice.
Ours is an art and science we have the privilege of engaging in with the passion and dedication of craftsmen.
Fabian Pepe
The concert is about to start. My heart races, my legs tremble—stage fright sets in. Will I make it on stage? How will the audience react? For a moment, I forget the lyrics and why music brought me here in the first place.
I've been fascinated by music since I was three years old, pulling my parents' vinyl records out of the cupboard, mesmerised by the way these spinning discs could fill a room with melody. Today, music is still part of my life—I sing in a cover band.
Over time, I’ve learned to embrace stage fright. I take a deep breath, center myself and reconnect with the preparation and purpose that brought me here. This shared energy strengthens the band and fuels our performance.
After 20 years leading marketing projects in agencies and corporations, I now help organizations open up to the world with confidence - (re)discovering what makes them great and what gives their team purpose.
People want to work with and for organizations they believe in. What’s your message to them?
Let’s find out - together.